Unique product or service: is often what a startup produces that fill a gap in the market and create a unique user experience. Sometimes the users are nicely surprised since they did not even know such experience was possible.

Mindset of an entrepreneur: is what is behind a startup. An entrepreneur is not just an investor or a franchisee. He or she is bold, is an innovator and a risk taker who create their own path and are not afraid to surprise or disrupt the market.

Digital technologies: often used by the startups to leverage their brand, products and services and have a powerful online and offline presence.

Short life: of 3 to 5 years is typically how long startups stay in the startup phase before they become established business and act accordingly.

Funding: of a start is also typically different where the entrepreneur will put his or her own money where their mouth is. They will shoestring and bootstrap in the beginning and take their business to the right level where external funding will be needed.

So start your startup the right way like a true entrepreneur would and take it all the way to where it belongs.