All business follow a lifecycle, nature of which depends on the type of business, the industry and the market.

New Business: when a business owner starts their business, they set up their teams, structures, processes and systems. And the business moves from startup to breakeven and eventually start making profits.

Mature Business: a mature business is where the business is operating at its optimal level. Its management, structures, processes and systems are all working effectively. And the business is making sufficient profits and generating enough cash to justify and support its continuity in its present form. The business may decide to stay at that level or it may have already reached as far as it could go.

Scale up Business: when a business sees opportunity to grow and reach the next level, it will have to look at and work on all the relevant areas. These areas include people i.e. management, teams, other stakeholders, processes, and systems. It requires identifying what needs to change as opposed to what needs to stay the same. Change has to be planned and executed carefully. Change can disrupt and affect people and therefore their performance.

Culture, Mindsets, Behaviours: are equally important if not more important. Existing culture may have got the business so far, but may not be able to suitable to scale up.

Disruption through a new Business Model: sometimes a business aims to go beyond scaling up by disrupting the current business model or even the industry.